PERFORMANCE MARKETING
Performance Marketing
Our performance marketing services are your direct path to increased sales and sustainable growth. We precisely craft and relentlessly optimize every aspect of your online advertising—from paid search and social media ads to conversion rate optimization and email funnels—all driven by data to put your products in front of the right customers and turn their clicks into conversions. Let's build a profitable strategy that genuinely impacts your bottom line.
Paid Search Advertising
Creating, managing, and optimizing search campaigns to drive high-intent traffic.
Display Advertising
Designing and placing banner ads across the Google Display Network or other platforms to expand brand awareness and drive relevant traffic.
Social Media Advertising
Comprehensive strategy, creative, and management for social media ad campaigns.
Programmatic Advertising
Automated, algorithmic purchase of digital advertising across various networks
Retargeting Campaigns
Serving ads to users who have previously interacted with a brand’s website or app.
Affiliate Marketing
Setting up and managing affiliate networks and partnerships to drive sales or leads.
Amazon Advertising
Optimizing Amazon listings, sponsored ads, and external traffic to product listings.
Mobile App Marketing
User acquisition campaigns, app store optimization, and in-app engagement strategies.
Influencer Marketing Campaigns
Identifying, managing, and scaling influencer relationships to boost brand visibility and conversions.
Video Advertising
Campaign development, creative production oversight, and ad management on video platforms.
Native Advertising
Placement of branded or sponsored content in editorial style to seamlessly match platform aesthetic.
Conversion Rate Optimization
Systematic approach using user behavior data, A/B testing, and funnel analysis to improve on-site conversions.
WEBSITE DEVELOPMENT
Website Development
We craft high-performing digital storefronts engineered for growth. From intuitive UX/UI and conversion-focused design to robust e-commerce development on platforms like Shopify and WordPress, we create stunning, fast, and secure online experiences that captivate your audience, streamline the buying process, and ultimately drive your sales. Let's design and build the foundation your business needs to truly thrive.
UX/UI Design
Designing intuitive user interfaces and optimized user experiences
Responsive Web Design
Ensuring websites are fully optimized for mobile, tablet, and desktop
Theme Customization
Specialized Shopify theme development, app integrations, and store optimization.
Wireframing
Creating high-level structures and interactive prototypes prior to full development.
Landing Page Design
Standalone pages optimized for single-goal conversions (e.g., lead gen, sales).
Speed Optimization
Improving page load times and performance to enhance user experience and SEO ranking.
ADA Compliance
Ensuring digital products meet WCAG standards for broader accessibility.
Website Maintenance
Ongoing site updates, security patches, and troubleshooting.
CMS Integration
Implementation or migration to robust CMS platforms (e.g., WordPress, Drupal).
ANALYTICS & REPORTING
Analytics & Reporting
For e-commerce businesses that want to truly understand their customers and marketing ROI, our analytics services transform raw data into actionable insights. From meticulous Google Analytics (GA4) setup and enhanced e-commerce tracking to custom dashboards, heatmap analysis, and customer journey mapping, we provide the clarity needed to identify what's working, where to optimize, and how to maximize every dollar. Stop guessing and start growing with a data-driven strategy that reveals your true performance.
Google Analytics Setup
Implementation of Universal Analytics or GA4 with best practices.
KPI Development
Defining the metrics that matter most to specific business goals and ensuring ongoing measurement.
Custom Analytics Dashboards
Building real-time dashboards in Data Studio or other BI tools for performance insights.
E-commerce Tracking Setup
Configuring enhanced e-commerce tracking for platforms like Shopify, WooCommerce, etc.
Heatmap and Click Tracking
Identifying user behavior via heatmaps and session recordings.
Funnel Analysis
Identifying drop-off points and opportunities for optimization in the user journey.
Attribution Modeling
Clarifying which channels are driving conversions and the timeline of conversions.
Campaign Performance Tracking
Ongoing tracking and reporting of marketing campaign metrics.
Cohort Analysis
Grouping users by shared characteristics to identify long-term behaviors.
Lifetime Value Analysis
Calculating long-term revenue metrics to guide budgeting and acquisition strategies.
Cross-Channel Analytics
Consolidating data from multiple advertising and social platforms into a single view.
Marketing Mix Modeling
Statistical analysis to understand the impact of multiple marketing inputs on sales.
AUTOMATIONS
Automations
Our automation services transform tedious manual tasks into powerful, always-on growth engines. From implementing end-to-end marketing funnels and abandoned cart recovery sequences to integrating your CRM and setting up dynamic ad personalization, we build intelligent systems that nurture leads, recover sales, and deliver personalized experiences around the clock, allowing you to focus on what you do best: running your business.
Marketing Automation Setup
Implementing end-to-end automated marketing funnels.
Email Automation Workflows
Nurture sequences, lead scoring, and triggered campaigns to move leads down the funnel.
CRM Automation Integration
Streamlining and syncing lead data across marketing and sales platforms.
E-commerce Automation
Automated campaigns to recover lost sales and re-engage users.
Data Syncing and Enrichment
Connecting disparate data sources to ensure clean, enriched data flow.
Automated Reporting Systems
Real-time dashboards that pull from advertising platforms, CRMs, etc.
Workflow Automation for Internal Processes
Streamlining agency operations, from project management to billing.
Trigger-Based Marketing Campaigns
Launching personalized campaigns based on user behaviors (site visits, email opens).
Loyalty Program Automation
Setting up rewards systems and automated loyalty communications.
Dynamic Ad Personalization
Real-time ad creative changes based on user profile or behavior.
Working with Siera and Logan at Vignovic Agency has been nothing short of transformative for Paso Robles Ironworks. When Siera joined as our developer, our WordPress site had daily bugs. Thanks to her skill, she maintained the site while building out or new Shopify storefront.
Once the bulk of development was done we had the opportunity to see Logan’s skills shine. During our weekly calls we will often raise questions that don’t always have a solution. He is wonderful at helping us find one. It’s hard to imagine our team without them now.
Taylor Clarke, Paso Robles Ironworks